Media agencies to lead drive to bring media buying onto electronic platform
Thu, 02 Sep 2010 18:06:25 -0700
Australia’s media agencies are set to lead a major project which would see many functions of media buying become fully automated. Henry Tajer, the newly installed president of the Media Federation of Australia, told Mumbrella that the project – which would be more advanced than in any other global media market – would potentially be funded [...]
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